According to the NYT
“The venture, WePlay.com, a social networking site for youth sports — something like Facebook for young athletes — is expected to start in mid-April. The site caters to youth athletes, parents and coaches — a vast audience. About 52 million children a year participate in organized sports leagues, according to the National Council of Youth Sports.”
And says Steve Hanson, the chief exec of WePlay – “Two hundred forty million people in America are one degree of separation from youth sports,” or to put it another way 240,000,000 couch potatoes know someone who once took part in a football match!